From robots that sew & cut fabric to augmented reality clothing, the fashion industry is making waves with innovative technologies. And that means apparel printing is shifting too — from one-size-fits-all to personalized, made-to-order products.
Whether it’s monogramming a t-shirt or personalizing a bag, customized merch has never been more popular. In fact, according to a YouGov survey, 26% of US consumers have purchased a personalized product (with apparel & footwear leading the pack). And with more efficient manufacturing, 3-D printing, and ecommerce platforms, mass customization is poised to become even more mainstream.
Apparel printing businesses can capitalize on this demand by embracing trends that appeal to both fashionistas and the environmentally conscious. With customization, brands can offer customers a unique, eye-catching piece that reflects their personality, while also reducing production and shipping costs.
In 2024, expect to see a return of vintage prints that evoke a sense of nostalgia and retro style. These designs can add a classic, timeless aesthetic to screen-printed apparel and tap into consumers’ collective longing for simpler times. From distressed textures to retro typography, this trend is sure to make an impact in the decorated apparel market.
Another fashion trend that will impact apparel printing is the use of hand-drawn art. This design technique is a great way to show off your brand’s personality and connect with audiences through storytelling. Plus, it’s versatile enough to be used on a variety of styles and types of apparel, from t-shirts to sweaters, pants, and beyond.
The rising popularity of sports teams & clubs has fueled a boom in the decorated apparel market. And this is expected to continue as more people support their favorite teams and wear apparel with their team’s logo. This trend is a great way for apparel printers to tap into the growing demand and culture around sport, while promoting their own brand at the same time.
The rise of smart textiles is another exciting development in the decorated apparel industry. This new technology will bring a whole host of possibilities to screen-printing, with designers able to incorporate everything from temperature-sensitive inks that change color with body heat to fabrics embedded with biometric sensors. These advances will blur the line between fashion and functionality, providing an endless source of inspiration for apparel designers and printers.
In today’s fast-paced business environment, partnering with a printing company in Minneapolis is not just a convenience – it’s a strategic advantage. From expertise and technology to cost efficiency and scalability, printing companies offer a host of benefits that empower businesses to elevate their brand presence and drive success. By outsourcing printing to trusted professionals, businesses can achieve superior results, save time and money, and focus on what truly matters – building their brand and serving their customers.